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OpenAI Unveils A.I. That Instantly Generates Eye-Popping Videos

The start-up is sharing the new technology, called Sora, with a small group of early testers as it tries to understand the potential dangers.

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This video’s A.I. prompt: “Several giant wooly mammoths approach treading through a snowy meadow, their long wooly fur lightly blows in the wind as they walk, snow covered trees and dramatic snow capped mountains in the distance, mid afternoon light with wispy clouds and a sun high in the distance creates a warm glow, the low camera view is stunning capturing the large furry mammal with beautiful photography, depth of field.”CreditCredit...Video by OpenAI

Cade Metz

By Cade Metz

Reporting from San Francisco

Feb. 15, 2024

In April, a New York start-up called Runway AI unveiled technology that let people generate videos, like a cow at a birthday party or a dog chatting on a smartphone, simply by typing a sentence into a box on a computer screen.

The four-second videos were blurry, choppy, distorted and disturbing. But they were a clear sign that artificial intelligence technologies would generate increasingly convincing videos in the months and years to come.

Just 10 months later, the San Francisco start-up OpenAI has unveiled a similar system that creates videos that look as if they were lifted from a Hollywood movie. A demonstration included short videos — created in minutes — of woolly mammoths trotting through a snowy meadow, a monster gazing at a melting candle and a Tokyo street scene seemingly shot by a camera swooping across the city.